Audio Advertising ROI Far Outpaces Digital, UK Study Shows

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A study from across the Atlantic has more good news about the power and value of radio and other audio platforms. While television continues to dominate the share of ad spend, the potency of audio advertising offers better short-term and comparable long-term ROI.
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How Women Keep Radio A Powerful Platform

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As women in the radio industry continue the fight for equity at all levels, Radio Ink talked to this year's Most Influential Women In Radio about their thoughts as to why radio remains a promising career path for women.
Digital Money

Borrell Reports Radio’s Largest Digital Revenue Leaders

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As radio's largest operators prepare to release their 2024 Q1 results, there will undoubtedly be plenty of talk about digital revenue and its growing share of broadcaster revenue. So what companies are leading the way in digital? Borrell Associates has the data.
Katelyn Maida

Women to Watch: Katelyn Maida, 93Q Country

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(By Charese Fruge') Katelyn Maida is currently part of Mornings with Riggs, Katelyn and Erica at Urban One Houston's 93Q Country (KKBQ). Along with her regular show duties and station events, she also hosts weekend mornings.
James Bahm

Improve the Way You Sell: 5 More Lessons from Solitaire

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(By James Bahm) To continue the conversation about ways to close more sales and increase your paycheck, here are a few more illustrations drawn from playing thousands of games of solitaire. This time let's look at using strategy to change the game.
Talking

Update: What Are Agencies Saying About Hispanic Radio In 2024?

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At last year's Hispanic Radio Conference, HRN Media Network President Clark Logan sat down with Horizon Media Senior Audio Investor Natalie Henderson for a provocative conversation that provided agency-level insight on the state of Hispanic radio.
Corinne Baldassano

Corinne Baldassano Honored By MIW As 2024 Trailblazer

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Mentoring and Inspiring Women in Radio has awarded Corinne Baldassano with the prestigious 2024 MIW Frances Preston Trailblazer honor. Baldassano's latest role was as SVP of Programming & Marketing at Take On The Day, LLC and The Dr. Laura Program.
O’Reilly Auto Parts

O’Reilly Auto Parts Takes Radio Mercury Awards’ Top Brand Honor

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They may have created one of the most memorable and famous jingles in radio - now O’Reilly Auto Parts will receive an honor for their contributions to the medium from the Radio Mercury Awards as the 2024 Radio Marketer of the Year.
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Boston’s WBUR Reducing Staff 14% Through Layoffs and Buyouts

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Boston NPR affiliate WBUR has announced a workforce reduction of up to 14% through a mix of layoffs and voluntary buyouts. The announcement came in an email to staff from WBUR CEO Margaret Low, as part of a broad initiative to stabilize the station's finances.
Chip Roy

GOP Lawmaker: FCC Must Stop ‘Soros Shortcut’ To Audacy Stake

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US Representative Chip Roy (R-TX) has formally requested FCC Chairwoman Jessica Rosenworcel prevent a "Soros shortcut" in Soros Fund Management's $400 million debt acquisition from Audacy.

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Audacy Lays Off Fewer Than 2% In Departmental RIFs

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Throughout the day on Wednesday, a number of Audacy employees, both corporate and local, were laid off as part of divisional shifts, affecting what appears to mainly be Audacy's Digital Editorial and Social Strategy teams.
Rob Graham

Longtime Virginia News Director and Anchor Rob Graham Passes

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Saga Communications' Charlottesville Radio Group is mourning the loss of its former long-time WINA News Director and anchor, Rob Graham. Graham passed away over the weekend during a golf trip with his two older brothers. His was 69.
Jay West

Jay West To Oversee Max Media’s Hampton Road Operations

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After announcing staff changes on the cluster's Country station, Max Media of Hampton Roads is promoting Jay West to Operations Manager. West previously held positions in markets including Philadelphia, Houston, Buffalo, Milwaukee, and Albuquerque.
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Mass Layoffs Only A Speedbump On Spotify’s Profitability Path

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After a year of heavy layoffs, podcast restructuring, and price raisings, Spotify reported better-than-expected fiscal Q1 2024 earnings, achieving a profit as part of its ongoing "efficiency" strategy. For the quarter, Spotify posted operating income of $179 million.
Crime Junkie

Hit Podcast ‘Crime Junkie’ Gets Dedicated SiriusXM Channel

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SiriusXM has teamed up with audiochuck and its founder Ashley Flowers to launch Crime Junkie Radio, the satellite broadcaster's first dedicated true crime channel. Starting April 26, the channel will feature 24/7 content from the Crime Junkie podcast archives.
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Spotify Leaves IAB As Company Further Retools Podcast Policy

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As Spotify makes profitability its number one priority, the streamer has taken a step back from the Interactive Advertising Bureau. The company recently ended its membership with the organization, which sets the industry guidelines for podcast listener and download data.

Our Print Magazine: Radio Ink

April 8, 2024


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