Audio Intro and Outro Tips

Writing an Effective Intro and Outro for Audio Programs

 The formula for drafting the script for the Intro and Outro voiceovers for audio programs is as follows:

 

Intro – the idea is to record a short bio of who you are and why this audio program is interesting.  We suggest creating ONE intro for a series of recordings (versus a custom intro for each Title).  This would be similar to what you would read before you deliver a keynote presentation.  Keep it short – under 1 minute.  The script for the intro could contain:

  • What you do and key credibility facts
  • Maybe an interesting comment to kick-off the recording


Outro – The goal of the outro is to make it easy for potential customers to contact you for future business.  This is what I call your CALL TO ACTION message, which is done best if you choose ONE call-to-action.  When writing your outro, picture a person in your minds-eye as the perfect target audience to whom you wish to reach.  Here are a few ideas to get started:

  • You have been listening to __________, the world’s foremost _______________________
  • To learn more about __________, visit www.__________.com and see our exceptional content.
  • To book ______ for upcoming live events or coaching, call _____________________

 

Sample Introduction for Audio Product

Intro – the idea is to create one intro which can be used to kick-off EVERY audio recording, thereby saving your team time and enable greater throughput in managing the content archive.  The intro is written to gently pre-sell a live event.

 

Welcome to this audio program presented by ____________ and Made for Success.  This program features one of the world’s leading speakers, with practical tips and foundational principles to propel your business to new heights.  ENTER SHORT BIO HERE. Listen to this recording often, as you will find new ideas and discoveries to lead your teams to achieve outstanding results.  Now join me as we welcome our featured speaker _____________.  (Music interlude throughout)


Sample Outro for Audio Product

 Outro – the goal of the outro is to make it easy for potential customers to contact you for future business.  This is what I call your CALL TO ACTION message, which is done best if you choose ONE action.  When writing your outro, picture a person in your minds-eye as the perfect target audience to whom you wish to reach.   This outro was created to drive listeners online to register for a live event.

 

Thanks for listening and we trust you enjoyed this Made for Success audio presentation from ___________.  Take a moment to jot down relevant action items from this program to apply to your business.   If you enjoyed this content, then join tens of thousands of business professionals who have joined _____________ to grow their business via strategic learning and structured networking.  Please visit us at www.__________________ and use discount code  ___ to save XX% off our normal price, my way of saying thanks for purchasing this program. (music interlude throughout the Outro)

 

 

We know time is tight and there is a lot of information here.  AudioInk is happy to provide this service for you through our Professional Services division at an hourly rate, leveraging our product creation experience from hundreds of audio productions for speakers and writers.  Click here to get started and our system will alert us to the action items you’d like us to perform.